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Gradify

The problem
Our solution

Now more than ever, new-grads face a challenging & unwelcoming professional world after graduation.

  • Hyper-competitive labor market

  • Lack of motivation

  • Lack of direction and uncertainty

Team: Andrew Lin, Emily Xu, Carter Chen, Kayla Choi, Alexa Rahardjo

We help graduates stay motivated and focused as they transition into post-college life through networking, interactive activities, and expert-published content

 

Gradify is not just about finding a job; it’s about providing the tools and support graduates need to move forward confidently, helping them navigate the next steps in their careers and personal growth.

My Role/Responsibilities

Project Manager, UX/UI Design, Design System, Product Design

WHAT IS GRADIFY?

Our Solution

Gradify is a mobile app designed to help recent graduates build professional skills through interactive content, including interview preparation, time management, and networking tools, empowering them to navigate their career paths with confidence.

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Our Research

  • 15 Questions

  • ​34 Responses

  • ​3 Main Takeaways

01

Survey Highlights

02

Secondary Considerations

03

Secondary Considerations

New-grads know what they want but primarily seek guidance through workshops & mentorships.

Insight: Newgrads are frequent users - either weekly or daily development practices.

Takeaway: New activities & guidance should be made available on at least a weekly basis.

Insight: Newgrads use the app for interview prep, career guidance, and skill-building.

Takeaway: The app should focus on mentorship, interview prep, and career guidance through situation-specific activities and resources.

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How We Might......

  1. Better understand our users to give them the career specific guidance they need?

  2. Offer regularly updated activities that keep users motivated .

  3. Offer situation specific guidance, material, and activities while also being generally useful.

User Flow Map

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Intial Designs to Hi-Fi Designs

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Mentors

  • Connect with professionals in your field.

  • Chat, network, and build real connections.

  • Schedule in-person or virtual coffee chats.

Networking

  • Helps users practice starting conversations and networking.

  • Provides prompts and simulated conversations for practice.

  • Guides users on effective questions and responses.

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Key Takeaways

01 Strength

A strong core concept is validated by user research, proving real need and ensuring the solution resonates.

02 Strength

Navigation has been proven to be smooth, and stickiness functions are proven.

03 Plans

Continue to conduct user testing - specifically on activities.

04 Plans

Improve upon activities and games throughout the app to improve content.

Feedback From Judges and Mentors

"I’m so impressed by how this team turned initial struggles into a real solution, taking user research and turning it into actionable insights to create a meaningful and impactful design."

Stefanie McLaren, Senior Product Designer - Grammarly

"This idea is super unique, ideas like these are truly out of the box thinking. Bringing your own struggles to life is where amazing products are invented."

Luke Preston , Moonshot Program Creator

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