
Gradify
The problem
Our solution
Now more than ever, new-grads face a challenging & unwelcoming professional world after graduation.
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Hyper-competitive labor market
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Lack of motivation
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Lack of direction and uncertainty
Team: Andrew Lin, Emily Xu, Carter Chen, Kayla Choi, Alexa Rahardjo
We help graduates stay motivated and focused as they transition into post-college life through networking, interactive activities, and expert-published content
Gradify is not just about finding a job; it’s about providing the tools and support graduates need to move forward confidently, helping them navigate the next steps in their careers and personal growth.
My Role/Responsibilities
Project Manager, UX/UI Design, Design System, Product Design
WHAT IS GRADIFY?
Our Solution
Gradify is a mobile app designed to help recent graduates build professional skills through interactive content, including interview preparation, time management, and networking tools, empowering them to navigate their career paths with confidence.

Our Research
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15 Questions
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34 Responses
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3 Main Takeaways
01
Survey Highlights
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Secondary Considerations
03
Secondary Considerations
New-grads know what they want but primarily seek guidance through workshops & mentorships.
Insight: Newgrads are frequent users - either weekly or daily development practices.
Takeaway: New activities & guidance should be made available on at least a weekly basis.
Insight: Newgrads use the app for interview prep, career guidance, and skill-building.
Takeaway: The app should focus on mentorship, interview prep, and career guidance through situation-specific activities and resources.



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How We Might......
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Better understand our users to give them the career specific guidance they need?
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Offer regularly updated activities that keep users motivated .
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Offer situation specific guidance, material, and activities while also being generally useful.
User Flow Map

Intial Designs to Hi-Fi Designs
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Mentors
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Connect with professionals in your field.
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Chat, network, and build real connections.
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Schedule in-person or virtual coffee chats.
Networking
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Helps users practice starting conversations and networking.
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Provides prompts and simulated conversations for practice.
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Guides users on effective questions and responses.
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Key Takeaways
01 Strength
A strong core concept is validated by user research, proving real need and ensuring the solution resonates.
02 Strength
Navigation has been proven to be smooth, and stickiness functions are proven.
03 Plans
Continue to conduct user testing - specifically on activities.
04 Plans
Improve upon activities and games throughout the app to improve content.
Feedback From Judges and Mentors
"I’m so impressed by how this team turned initial struggles into a real solution, taking user research and turning it into actionable insights to create a meaningful and impactful design."
Stefanie McLaren, Senior Product Designer - Grammarly
"This idea is super unique, ideas like these are truly out of the box thinking. Bringing your own struggles to life is where amazing products are invented."
Luke Preston , Moonshot Program Creator