User insights & priorities
Female college students interested in making new relationships (romantic, business, frienships) want to do activities and go places accompanied, want to expand business opportunities.
Key Insights
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36% of online daters found their interactions “either extremely or very upsetting”. -BBC
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40% of internet users have faced harassment and 73% of users have seen others get harassed.
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Studies show that about 23% of women and 38% of men have catfished someone. Nearly 40% of all catfishing comes from dating apps.
Bumble Persona
Bumble
The problem
Our solution
April 2024
UX/UI Case
Competition
On Bumble, women make the first move, putting them in control of their experiences and interactions. However, members of Bumble - like members of other dating apps - often have concerns about their safety, whether that's fear of being catfished, scammed, or otherwise.
These concerns often prohibit a transition from the app dinner table, squashing relationships that once had budding potential. How might Bumble help college students feel safe enough to take their digital connections offline?
Team: Andrew Lin, Ana Hernandez
Safety Features: We introduced a three fold safety framework: Social Verification, AI Content Warnings, and Panic Calls
Profile Builders: We proposed a new generative AI profile builder to assist in the quality and ease of adoption for new users.
Integrated Social Networks: Optional social network verification helps dispel uncertainty around who users are going on a first date with.
My Role/Responsibilities
Project Manager, UX/UI Design, UX Researcher, Product Design
Panic Call
An emergency SOS feature on dating apps like Bumble enhances user safety by allowing them to quickly alert authorities or trusted contacts if they feel unsafe during a date. This immediate lifeline can prevent potential dangers and make the dating experience more secure.
Final Deliverables
App Screens
Account Set Up
Dashboard & AI
Reflection
This was an incredible experience for me to familiarize myself with the design language of one of the most popular apps in the world. I learned a lot about how to design for a specific user base, and hope to continue working on apps to make the world a safer and more comfortable space for everyone!